Strategic communication is defined as the systematic planning and realization of information flow, media development and image management in the long term. It provides the critical link between stakeholders and organizations. The course investigates what works, what doesn’t and why vis-a-vis strategic communication. Students will analyze cases and appreciate the importance of communication appropriate in reaching an organization’s long term goals.
Course Catalogue
Course Code: MSJ 11512
Course Name:
Strategic Communication
Credit Hours:
3.00
Detailed Syllabus:
Course Code: MSJ 11519
Course Name:
Integrated Marketing Communication
Credit Hours:
3.00
Detailed Syllabus:
The course discusses marketing communication tools utilized for selling products or services of a company. Due to a more competitive business situation, marketing communication tools have taken shape in terms of developing corporate image, reputation and brand. Students will analyze and critique IMC strategies in Bangladeshi organizations.
Course Code: MSJ 11521
Course Name:
Communications Theories
Credit Hours:
3.00
Detailed Syllabus:
The course tackles the more common and popular communication theories in the field. It also provides a taxonomy or classification of communication theories and concepts. Under this course, students will learn how to appreciate, search and write review of related studies/literature. Moreover, they will learn how to develop a study framework. Under this course, students will learn how to appreciate, search and write review of related studies/literature. Moreover, they will learn how to develop a study framework. This course is designed to make students capable of writing chapters 2 and 3 of their thesis.
Course Code: MSJ 11522
Course Name:
Public Relations Quality Management
Credit Hours:
3.00
Detailed Syllabus:
Public relations quality management may be defined as the totality of features and characteristics of public relations services that bear on their ability to satisfy stated or implied needs in accordance with accepted professional standards. This course will focus on how to ensure quality in public relations services such as community relations, stockholder relations, labor relations, employee relations, etc. Students are required to analyze and critique quality in public relation services.
Course Code: MSJ 11523
Course Name:
Knowledge Creation and Management
Credit Hours:
3.00
Detailed Syllabus:
The course focuses on the ways of gathering, organizing, refining, and disseminating knowledge. Students will learn the types of knowledge and realize the significance of knowledge management and organizational learning given the rise of knowledge driven economies. Students are expected to investigate how knowledge is created and managed.
Course Code: MSJ 11531
Course Name:
Research Methodology
Credit Hours:
3.00
Detailed Syllabus:
The course focuses on the ways of gathering, organizing, refining, and disseminating knowledge. Students will learn the types of knowledge and realize the significance of knowledge management and organizational learning given the rise of knowledge driven economies. Students are expected to investigate how knowledge is created and managed.
Course Code: MSJ 11532
Course Name:
Conflict Management and Resolution
Credit Hours:
3.00
Detailed Syllabus:
This course offers students an introduction to the nature of conflict from where/how/why it emerges and the means to manage conflict. Students will learn the methods of conflict resolution and nonviolent change at various levels. They will come to learn the techniques of negotiation, mediation and advocacy.
Course Code: MSJ 11533
Course Name:
Issues and Crisis Management
Credit Hours:
3.00
Detailed Syllabus:
Strategic issues and crisis management is one of the key areas of public relations research and practice. It relates directly to crisis management, issues management, reputation management, image restoration and change management. It refers directly to the operation of management and the whole operation of modern organizations. In this course, students will investigate the theory and practice of issues and crisis management. Student will be required to monitor an issue and/or crisis to prepare and appropriate communication plan.
Course Code: MSJ 11601
Course Name:
Broadcast Management
Credit Hours:
3.00
Detailed Syllabus:
In a very competitive electronic media industry, a manager has a vital role to play in ensuring success. The course will focus on the tasks faced by a broadcast manager which include: program/production management; quality control; managing people, training evaluation; broadcast skills development; managing the budget; audience research; use of advanced technologies and planning. Students will also be introduced to the media landscape with regards to globalization, media law, new technologies and solutions to meet the challenges.
Course Code: MSJ 11602
Course Name:
Publication Management
Credit Hours:
3.00
Detailed Syllabus:
This course will provide students sufficient knowledge of how to run/manage a publication business efficiently. The main focus will be on how a manager of publication designs his workload to upgrade performance of the company. In so doing, the course will explore the following topics: creation of technical documents; coordinating supervising the teams of writers, editors, illustrators; developing organizational style guides; controlling the budget; negotiating with the vendors and other related topics.