This course serves as the foundation for business journalism knowledge, with an emphasis on practical skills. It explores how to cover traditional “beats”, such as the national and global economies, markets and corporations. Students will learn to follow free-markets and planned economies; the legal, financial and social roles of public and private corporations; how to track corporations through public filings and how to read essential economic indicators and corporate documents to determine economic performance. Students will produce news stories for a general audience about current business topics.
Course Catalogue
Course Code: MSJ 421 (New)
Course Name:
Business Beat Reporting 1
Credit Hours:
3.00
Detailed Syllabus:
Course Code: MSJ 422 (New)
Course Name:
Business Beat Reporting 2
Credit Hours:
3.00
Detailed Syllabus:
This course builds on Business Beat Reporting 1, expanding basic knowledge to include coverage of government regulatory bodies, banking, natural resources and agriculture. Students will compare Bangladeshi media coverage of the economy and business, as well as produce their own business news stories for class assignments. The skills taught include reading audits and budgets.
Course Code: MSJ 430
Course Name:
Advanced TV Production
Credit Hours:
3.00
Detailed Syllabus:
This course introduces students to the concept of co-operative work required to produce a TV program. Specific exercises designed to encourage group work covering all major phases of production will be given. On completion of the course, students will be able to produce for public screening a short fiction TV production or documentary film. The production format is DV and HDV video.
Course Code: MSJ 431
Course Name:
Video Communication II
Credit Hours:
3.00
Detailed Syllabus:
This course introduces students to the rigours of live broadcasting including digital interlacing, uplink and downlink of satellite signals, bandwidth, studio versus outdoor broadcasting and management of resources. It builds upon the skills taught previously, focusing particularly on pre-production, lighting and sound. The production format is DV and HDV video.
Course Code: MSJ 431 (New)
Course Name:
Documentary Production
Prerequisite:
Credit Hours:
3.00
Detailed Syllabus:
This intermediate course will teach students how to produce a short documentary digital film. Aspects of planning, location shooting, interviewing, editing and sound will be covered. At the end, students will produce a short documentary for public screening. Students are expected to work cooperatively in clearly defined production roles.
Course Code: MSJ 432 (New)
Course Name:
Fictional Narrative Production
Prerequisite:
Credit Hours:
3.00
Detailed Syllabus:
This intermediate course will teach students how to produce a short narrative digital film, exploring both open & closed story structures. Aspects of production design will be covered. At the end, students will produce a short fictional story for public screening. Students are expected to work cooperatively in clearly defined production roles.
Course Code: MSJ 439
Course Name:
Documentary Production
Credit Hours:
3.00
Detailed Syllabus:
This course is the culmination of the Digital Production concentration. Students will be expected to apply all the skills and techniques they have acquired over the duration of the course to produce a documentary for public screening. Students are expected to work cooperatively in clearly defined production roles. The production format is video.
Course Code: MSJ 440
Course Name:
Consumer Culture
Credit Hours:
3.00
Detailed Syllabus:
The course introduces students to the foundational theoretical concepts and methods for the analysis of public relations, advertising and consumer culture. Advertising as communication concentrates on the workings of the advertising industry and the production of advertising. This course emphasises the history and changing cultural contexts of public relations, advertising and modern consumer cultures, the meaning of public relations, advertisements, and the way that ads and public relations address and connect with consumers. Theoretical and strategic concepts about brands, their values, codes and meanings are also covered. An introduction to the theories of the commodity, fetishism, and use and exchange value will be addressed, as well as theories of the rise of consumer culture, the politics of consumption, and the cultures of consumption.
Course Code: MSJ 441
Course Name:
Propaganda, Persuasion and Public Discourses
Credit Hours:
3.00
Detailed Syllabus:
This course explores through lectures and practical exercises, the main techniques, issues and problems involved in using propaganda and public relations as means of influence and persuasion. This course examines the history of propaganda and public relations; propaganda in times of crisis or war; the propaganda techniques used by different organization (powerful private corporations in the modern world) as well as state. The central analytical technique applied to these situations will be discourse theory on the basis that all public statements are a form of discourse.
Course Code: MSJ 441 (New)
Course Name:
Advertising
Prerequisite:
Credit Hours:
3.00
Detailed Syllabus:
In this course, advertising concepts, definitions and the historical development stages of the industry are examined. The role of advertising in the marketing communication process and the new dimension of advertising will be defined. The advertising course also offers students the basic advertising techniques within communication process and marketing mix. It aims to introduce different types of advertising, advertising media, sales promotion, sponsorship and exhibitions models for analysis and the planning, executing and evaluation of an advertising process. Course includes preparation and presentation of an advertising campaign.