This course is designed to help students create successful PR campaigns. These include identifying the problem, creating campaign objectives, specifying the audience, formulating PR strategies (sender, message, channel and environment), planning for implementation (tasking and budgeting) and designing monitoring and evaluation techniques.
Course Catalogue
Course Code: MSJ 442 (New)
Course Name:
Public Relations Campaign
Prerequisite:
Credit Hours:
3.00
Detailed Syllabus:
Course Code: MSJ 498-499
Course Name:
Internship or Project (6 Credit Points)
Credit Hours:
6.00
Detailed Syllabus:
All students studying in the MSJ program will undertake an internship in an area of the media that interests them. If no internship is available students will do a substantial project. Faculty will assist in the gaining of placements and supervise students for the duration of the placement or the production of the project. Students will keep a log of their activities for assessment. The host will be asked to evaluate the students’ progress and on completion of the placement or project, students will write a reflexive essay evaluating the experience.